For the HEALTH
of your SKIN
and our PLANET
Why we do this?
Clean beauty is broken
Synthetic cosmetics have worrying connotations for the majority of EU citizens, with 68% of respondents considering them ‘dangerous’ and 63% ‘harmful to the environment’.* Nonetheless, ‘Clean Beauty’ has become a meaningless term as most conventional ‘clean’ brands greenwash potentially harmful ingredients they still use in their formulations that haven’t been changed through the years, which can cause health problems from hormone disruption and cancer to skin irritation. There are also dangerous statistics in relation to micro and nanoplastics used in cosmetics. According to scientific research, every time you use a regular anti-wrinkle cream, you put about 90,000 plastic particles on your face! Some of these are even 37 times smaller than the average diameter of a human hair (1,6 μm). A 2019 report by the EU scientific body  detailed even more alarming results finding that toxicity is expected to increase with decreasing plastic particle size, and nanoparticles with sub 1.5 μm size fraction can actually penetrate into organs.  “Beat Microbeads”  Environmental and Health Risks of Microplastic Pollution
People’s concern for the environment is growing with the increasing understanding of how we have impacted Earth as a human species over the past 100 years. Today we know more about the direct relationship between what is good for us and what is good for the planet. As a result, we, consumers, are starting to strongly demand that producers of cosmetics take an ethical approach in their businesses, meaning among other things - effective recycling initiatives, responsible use of forests, saving coral reefs, and not using animals for cosmetic testing. We understand the devastating impact that petroleum-based plastic packaging and micro and nano plastics used in cosmetics have on wildlife, which contributes to environmental pollution, especially marine pollution, and takes thousands of years to decompose. Once they enter the environment, they are almost impossible to remove. The health impacts of plastic are our major concern as well. With the growing respect for all living creatures, we do not want to harm any animals while producing or testing cosmetics. We demand to substitute animal-derived ingredients with plant-based alternatives.
Call for ingredient transparency
Clean cosmetics start with clean ingredients. Clean ingredients mean high transparency for us, the consumers. We are becoming more aware of the beauty industry and what it does to our skin. We want to know what is being put into our products and how these ingredients may affect the environment as well as ourselves in the long-term. Natural ingredients have become key now, because we're striving for cleaner health and a healthier planet by minimizing synthetic materials that have been linked to environmental degradation all across the world through carbon emissions or water pollution.
The current health situation around the world has resulted in a greater understanding of the role of the immune system in our health. We are beginning to better understand the power of healing from within, tirelessly looking for products that can protect us from increasing health issues through supporting our natural immunity. With this need for health and protection, we are also looking for cosmetics that can strengthen the skin’s defense abilities, enhancing its immune system.
Today the number of people who suffer from skin sensitivity has increased exponentially. The problem affects not only those with pre-existing conditions like eczema or rosacea, but also a large portion of the general population. WHO reports that skin sensitivity is currently an issue for 60% of the global population. It is not surprising that this is happening - there is a growing list of triggers from air pollution and stress that are described by WHO as the “health epidemic of the 21st century”, not even counting triggers arising from the overloading of cosmetics with synthetic fillers and aggressive preservatives. It’s no wonder that consumers are demanding safe, clean, and non-toxic skincare. Clean cosmetics have universal appeal across all demographics and geographies.
Disproving the myths
There is a lot of misleading information from conventional beauty brands that accuse natural and clean cosmetics of being ineffective or irritating. Today, people know this is simply not true. Being full of synthetic actives and fillers doesn't mean a product is effective or safe. On the contrary, many questions have arisen today about the long-term health effects of using hundreds of chemicals that are still allowed in cosmetic formulations. The long-term effects of using these chemical cocktails on your face is largely unknown. Did you know that today the EU has banned over a thousand chemicals that were allowed for use in cosmetics in the recent past? Why are they banned now? Because there is a real health risk that these subsatances could cause cancer or hormonal disruptions or severe skin irritations.
Going beyond …
VERDILAB CLEAN BEAUTY STANDARDS
All ingredients, including natural fragrances and food-grade preservatives, come from sustainable, natural sources and are not synthetically derived
Means made without over 50 groups of synthetic and toxic substances with a suspected human health risk, from hormone disruption and cancer to skin irritation – See full Black List
Free of any animal-derived ingredients.
We never test our products on animals
We show every formula down to the individual ingredient and always explain the function. This means that you have the comfort of understanding what you are putting on your face
We use 100% biodegradable, ethically-sourced ingredients and fully recyclable packaging. 100% of our jars and bottles are made from partly recycled glass – an infinitely recyclable material, which, unlike plastic, cannot transmit toxic elements that could contaminate your clean formula and your skin. Our boxes and leaflets are made from paper coming from responsibly managed forests under FSC supervision
Our formulas are dermatologically tested on sensitive skin. They are free from 26 common fragrance allergens identified by the EU scientific body as skin sensitizers
How do we do this?
Our vegan formulas are completely free from animal-based ingredients, such as lanoline, beeswax, milk andor others. We do not use ingredients derived from raw animal materials as welleither.
We never test our products on animals.
Our formulas are completely free from any microplastics or nanoplastics. They do not contain any petroleum-based ingredients that are toxic for the environment. We do not use any synthetic UV filters that poison the oceans and kill the coral reefs.
We avoid any all plastic containers – both neither bottles andnor jars. We use accessories made only from fully recyclable raw materials and boxes made from responsibly-sourced paper under FSC supervision.
Therefore, maintaining the natural skin’s immune defense ensures that the skin stays healthy.
Leveraging over 50 years of know-how in immunology, we are bringing the first fully natural proprietary and patent pending Signature Complex that boosts the immune capabilities of the skin. It brings a new level of effectiveness to skincare.
In our product formulas, we avoid 26 common fragrance allergens identified by the EU scientific body as skin sensitizers, using only 100% natural and natural origin fragrances (some of our fragrance compositions have their traces but not more than 0.0005%).
Our preservatives are natural origin and food grade and are classified by the Cosmetics Database as “not expected to be potentially toxic or harmful”.
Unlike the majority of brands, we do not use phenoxyethanol, which is a synthetic preservative and classified by EU as toxic for use around the mouth and an irritant.
To make our cosmetics safe we use only natural emulsifiers which are PEG free, and we do not use any microplastics, silicones or polymers, mineral oils or petroleum-based glycols, paraffines, phthalates or sulphates.
All our products have gone through strict safety assessment controls in order to be classified as safe for sensitive skin. All our products go through multilevel safety tests across people with sensitive skin.
"Nature is our greatest ally and our greatest inspiration"
That is why we have committed ourselves to creating natural and clean cosmetics that are not only safe for your skin, but also for the planet. Here's how we do it
All our ingredients are biodegradable, ethically and sustainably sourced.
We protect our formulas with 100% recyclable aluminum foil.
We use the absolute minimum amount of materials made of 100% recyclable PP or PETG approved by Ecocert.
We use only 100% recyclable materials even for internal, invisible parts. Our paper is FSC-certified – it comes from responsibly managed forests that provide environmental, social and economic benefits. The FSC certificate is currently the most recognizable proof of sustainable development in the packaging industry.
Join our club to get additional benefits & exclusive offers
Everything we do is based on science, knowledge and passion - we are happy to share them with you to have the healthiest skin and life possible.
Your opinion is crucial for us, and we would like to give you a unique opportunity to directly influence what we create and implement.