Our story

Im not an Instagram star. Im a 3rd generation Medical Doctor with two decades of experience in the natural pharma and cosmetic industries. My name is Victoria. And my story started many years ago.

The medical tradition is very strong in my family. I spent my whole childhood listening to adults talking about the newest experiments, therapies, and scientific discoveries. Macrophages, thrombocytes, prostaglandins - these were the terms that we discussed at the dinner table in my early childhood. I knew from an early age that I would become a medical doctor an immunologist, just like most of my family.

But my life took a slightly different turn, leading me to completely unexpected places.

After medical university at the age of 26, I gained my first experience as an entrepreneur, learning how to create real value and building my first team.

Then I began my adventure with the pharmaceutical industry, working in the field of herbal remedies.

This is where, over the next seven years, I built my knowledge of natural medicine, discovering its unique power.

Looking back, I now see this is when my great passion for nature was born. It was a great experience - learning to understand nature, its diversity and fragility, but also its great strength.

Mastering the understanding of how to create natural remedies, from planting and harvesting, through analysis and extraction of the most valuable substances, to their use in medicine, to finally being able to observe the fantastic clinical results they deliver.

But it was the world of cosmetics in which I spent the next over a decade that turned out to be my greatest professional fulfillment.

The longer I studied cosmetics, the more certain I became in my conclusion - we do not need synthetic ingredients to enjoy beautiful and healthy skin.

I already knew that to bring these ideas to life, I would have to challenge beauty industry rules by doing things differently, in my own way, turning my knowledge into clinically proven results.

I truly, sincerely believe in the wisdom of nature. It gives us great wealth and an enormous variety of possibilities. And I believe that the current momentum towards getting "back to nature" is the most valuable principle that we could instill in ourselves as humans. Nature has tremendous healing power, especially if you understand and respect it. I feel deeply that, in David Attenboroughs words, Nature is our greatest ally and greatest inspiration. This is why I wanted to create a health-focused beauty company that believes in the power of natural skincare.